INTEGRATED MARKETING COMMUNICATION
by Sajjan Chaudhary Chandigarh University
Integrated Marketing Communication offers a concise introduction to a central marketing concept: coordinating communication efforts. Designed for students, learners, and business readers, this resource provides a straightforward starting point for understanding the subject and its place within broader marketing education.
About This Book
Integrated Marketing Communication presents an introduction to the concept of coordinating marketing communication efforts.
This resource may support readers seeking general knowledge of marketing and communication principles.
It is suited to students, learners, and professionals looking for a concise starting point in the subject.
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