Marketing Management 16th Edition
by Philip Kotler, Alexander Chernev, Kevin Keller
Marketing Management 16th Edition provides a broad, organized foundation in marketing management for students and professionals. Authored by Philip Kotler, Alexander Chernev, and Kevin Keller, this reference supports the study of marketing concepts, strategic thinking, and the decisions that shape effective business practice.
About This Book
Marketing Management 16th Edition offers a structured introduction to the principles and practice of marketing management.
Written by Philip Kotler, Alexander Chernev, and Kevin Keller, it is designed to support learners and practitioners studying how marketing decisions are developed and applied.
The book serves as a reference for exploring marketing concepts, management approaches, and the role of marketing in business.
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