創新的用途理論
by 克雷頓‧克里斯汀生、泰迪‧霍爾、凱倫‧狄倫、大衛‧鄧肯
Presents the Jobs to Be Done theory to help businesses understand why customers choose certain products and how to drive meaningful innovation.
About This Book
Introduces the Jobs to Be Done theory as a framework for understanding customer needs.
Explains how focusing on the job a customer is trying to accomplish can guide innovation.
Draws on research and examples to illustrate the practical application of this approach.
Emphasizes shifting attention from product features to customer progress and outcomes.
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