Selling Today: Partnering to Create Value
by Michael Ahearne, Gerald Manning
Selling Today: Partnering to Create Value explores selling through the connected ideas of partnership and value creation. Written by Michael Ahearne and Gerald Manning, this business title offers readers a contemporary, customer-oriented perspective on sales and the role of collaborative relationships in creating value.
About This Book
Selling Today: Partnering to Create Value is a business book focused on the practice of selling.
Its title emphasizes partnership as an important part of the selling process.
The book also highlights creating value, pointing to a customer-oriented perspective on sales.
Written by Michael Ahearne and Gerald Manning, it is suited to readers seeking a general introduction to contemporary selling concepts.
Reviews
No reviews yet. Be the first to review this book!