Consumer Behavior: Buying, Having, Being
by Michael Solomon, Cristel Russell
Consumer Behavior: Buying, Having, Being offers an introduction to the study of consumers and the ways buying, having, and being relate to everyday life. Written by Michael Solomon and Cristel Russell, this book provides a broad foundation for readers exploring consumer behavior, marketing, and related business subjects.
About This Book
Consumer Behavior: Buying, Having, Being introduces the study of how people engage with buying, having, and being.
The book presents consumer behavior as a subject connected to everyday decisions and experiences.
Written by Michael Solomon and Cristel Russell, it offers a foundation for readers studying consumers and markets.
Its broad focus makes it suitable for learners seeking an accessible introduction to consumer behavior.
Reviews
No reviews yet. Be the first to review this book!