ブランド力を高める「指名検索」マーケティング 顧客の検索行動を決める、動画広告の活かしかた (Japanese Edition)
by 田部 正樹
In 'Brand Power Enhancement through Nomination Search Marketing,' learn to harness video ads to guide customer searches and elevate your brand. This Japanese edition by Masaki Tabe outlines key tactics for influencing search behaviors, fostering direct customer engagement, and strengthening market presence in a competitive digital landscape.
About This Book
This book delves into the strategies for enhancing brand strength via 'nomination search' marketing, focusing on how customer search actions can be shaped effectively.
It provides insights into the practical applications of video advertising to determine and influence consumer behaviors in digital searches.
Authored by Masaki Tabe, the content offers a comprehensive look at integrating these marketing techniques for Japanese business contexts.
Readers will find guidance on adapting search-driven approaches to build lasting customer loyalty and brand recognition.
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