Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
Digital Marketing Analytics explores how to make sense of consumer data within the modern digital landscape. Chuck Hemann and Ken Burbary provide a business-oriented introduction for readers interested in connecting digital marketing activity with clearer, more informed analysis.
About This Book
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World examines the relationship between digital marketing and consumer data.
The book is designed to help readers think more clearly about how data can inform marketing analysis and decision-making.
Chuck Hemann and Ken Burbary present a business-focused perspective on understanding consumer information in a digital environment.
It offers a relevant starting point for readers interested in digital marketing, analytics, and the interpretation of data.
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