Discovering Public Relations: An Introduction to Creative and Strategic Practices
Discover the foundations of public relations with an accessible introduction to creative and strategic practices. Written by Karen Freberg, this book is designed for readers beginning to explore how public relations functions as a field of communication, planning, and professional practice.
About This Book
Discover the fundamentals of public relations with Karen Freberg’s introductory guide.
This book explores public relations as a field that combines creative thinking with strategic practice.
It provides a starting point for readers seeking to understand the role and scope of public relations.
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