Sustainable Marketing
by Robert Dahlstrom, Jody Crosno
Sustainable Marketing provides practical guidance for businesses seeking to implement responsible marketing strategies that balance profitability with environmental and social responsibility.
About This Book
Sustainable Marketing explores environmentally and socially responsible marketing strategies.
The book addresses how organizations can align marketing efforts with sustainability goals.
Readers will learn frameworks for integrating ethical considerations into marketing decisions.
Topics include stakeholder engagement, resource efficiency, and long-term value creation.
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