Retail Marketing Management: Automotive Industry
by Wassim Derbi
Retail Marketing Management: Automotive Industry presents a focused look at marketing management in automotive retail. Written for readers interested in business, marketing, and the automotive sector, it provides a specialized perspective on how retail marketing applies within this industry.
About This Book
Retail Marketing Management: Automotive Industry examines marketing management within the automotive retail sector.
The book focuses on the relationship between retail marketing and the specific context of automotive businesses.
It is suited to readers seeking a broad introduction to automotive retail marketing concepts and management considerations.
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