Rivoluzione retail: 10 principi per il commercio nell'era post-digitale (Italian Edition)
by Philip Kotler, Giuseppe Stigliano
Rivoluzione retail outlines ten principles for commerce in the post-digital era, guiding professionals through evolving consumer behavior and technology with insights from Philip Kotler and Giuseppe Stigliano.
About This Book
Rivoluzione retail explores how retail is evolving beyond the digital age.
The book presents ten foundational principles to help businesses adapt and thrive.
Philip Kotler and Giuseppe Stigliano draw on extensive expertise in marketing and commerce.
Readers gain a framework for understanding shifts in consumer behavior and technology.
The content is designed for professionals seeking to navigate the changing retail landscape.
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