Strategic Management | A Competitive Advantage, Approach | Concepts and Cases | 18th Edition | - Pearson
by Fred R. David, Forest R. David, Meredith E. David , Issac Jacob, Hanif Kahjer, Ranjan Chaudhuri
Strategic Management: A Competitive Advantage, Approach, 18th Edition, introduces key ideas in strategic management and competitive advantage. Combining concepts with cases, it offers a structured resource for students and readers seeking to understand business strategy and its application in an educational setting.
About This Book
Strategic Management: A Competitive Advantage, Approach presents foundational concepts in strategic management and competitive advantage.
The 18th Edition combines conceptual material with cases to support the study and application of business strategy.
Written by Fred R. David, Forest R. David, Meredith E. David, Issac Jacob, Hanif Kahjer, and Ranjan Chaudhuri, this title is intended for learners of strategic management.
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