洞悉價格背後的心理戰：如何讓消費者心動買單？掌握訂價、決策及談判的57項技術 (極道商學院) (Traditional Chinese Edition)
A guide to the psychology of pricing, revealing how consumer decisions are shaped and how businesses can use this knowledge to influence buying behavior.
About This Book
This book examines the psychological factors that influence how prices are set and perceived by consumers.
It presents practical techniques for pricing, decision-making, and negotiation in business contexts.
Readers will learn strategies to better understand consumer behavior and improve sales outcomes.
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