Digital Marketing: Strategy, Planning & Disruption
Explore digital marketing strategy and planning with guidance on adapting to ongoing industry disruption and change.
About This Book
Digital Marketing: Strategy, Planning & Disruption provides an overview of core digital marketing principles and frameworks.
The book addresses the process of developing marketing strategies and effective planning approaches.
Readers are introduced to concepts related to industry change and adaptation in digital environments.
Content focuses on foundational topics suitable for marketing professionals and students.
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