Marketing Research: Methodological Foundations, 14th ed.
Marketing Research: Methodological Foundations, 14th ed. offers a structured introduction to the methods that support marketing research. Written by Dawn Iacobucci, this 14th-edition resource is suited to students, educators, and readers seeking a focused reference on marketing research methodology.
About This Book
Marketing Research: Methodological Foundations, 14th ed. presents a focused resource on the methods and foundations underlying marketing research.
Written by Dawn Iacobucci, the book is designed for readers studying or reviewing marketing research methodology.
As a 14th edition, it serves as an updated reference for exploring structured approaches to marketing research.
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