Marketing Research: Methodological Foundations, 14th ed.
Marketing Research: Methodological Foundations, 14th ed. offers an academic examination of marketing research methodology. Written by Dr. Dawn Iacobucci, this resource is intended for readers studying or working with the foundational methods used to understand marketing research.
About This Book
Marketing Research: Methodological Foundations, 14th ed. focuses on the methodological foundations of marketing research.
Written by Dr. Dawn Iacobucci, this edition is suited to readers seeking an academic resource on marketing research methods.
Its subject matter connects marketing with structured research methodology and the study of research foundations.
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