Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim, Renée A. Mauborgne, Renee Mauborgne
Blue Ocean Strategy, Enhanced Edition explores a strategic approach to creating uncontested market space rather than competing solely within established markets. Written by W. Chan Kim and Renée A. Mauborgne, it offers a business-focused perspective on strategy, positioning, and making competition less central to organizational decisions.
About This Book
Blue Ocean Strategy, Enhanced Edition focuses on how organizations can create uncontested market space.
The book addresses strategic approaches intended to make competition less central to business decision-making.
It is written for readers interested in business strategy, market positioning, and organizational growth.
This enhanced edition presents the work of W. Chan Kim and Renée A. Mauborgne.
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