Click Here: The Art and Science of Digital Marketing and Advertising
by Alex Schultz
Alex Schultz examines digital marketing and advertising through both creative and analytical perspectives. Click Here offers a focused introduction to the subject for readers interested in understanding the ideas, practices, and digital context behind modern promotion.
About This Book
Click Here presents digital marketing and advertising through the complementary lenses of creativity and analysis.
Authored by Alex Schultz, the book focuses on the ideas and practices that define promotion in digital environments.
Its subject will appeal to readers interested in business, marketing, advertising, and the evolving relationship between technology and communication.
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