Marketing Management
by Philip Kotler, Alexander Chernev, Kevin Keller
Marketing Management offers a structured introduction to marketing as a business discipline. Written by Philip Kotler, Alexander Chernev, and Kevin Keller, it provides a relevant resource for students, professionals, and readers seeking a foundation in marketing management.
About This Book
Marketing Management presents an organized introduction to the field of marketing and its management-focused principles.
Written by Philip Kotler, Alexander Chernev, and Kevin Keller, the book addresses readers seeking to study marketing in a structured way.
Its focus makes it suitable for business, marketing, and educational contexts.
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