International Marketing in a Changing World: A Managerial Guidebook
by M. Billur Akdeniz, Sebastian Van Der Vegt, S. Tamer Cavusgil
International Marketing in a Changing World: A Managerial Guidebook provides a practical introduction to international marketing for managers and students. Centered on the realities of a changing global environment, it offers a useful foundation for understanding how marketing extends across national and international markets.
About This Book
International Marketing in a Changing World: A Managerial Guidebook focuses on the challenges and opportunities of marketing beyond domestic markets.
Designed as a managerial guidebook, it presents international marketing as a practical business discipline.
The book is suited to readers seeking a structured introduction to marketing in an evolving global environment.
Its perspective reflects the combined work of M. Billur Akdeniz, Sebastian Van Der Vegt, and S. Tamer Cavusgil.
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