信念經濟學：熱情品牌與運動的心理學 (Traditional Chinese Edition)
by Mario Florez
信念經濟學 explores the psychology of passionate brands and sports, revealing how beliefs fuel economic dynamics and fan engagement. Through psychological analysis, it uncovers the emotional drivers behind brand loyalty and athletic fervor, offering valuable perspectives for enthusiasts and professionals alike.
About This Book
信念經濟學 delves into the psychological foundations of passionate brands and the world of sports. It examines how beliefs influence consumer behavior and economic outcomes in these dynamic fields.
The book highlights the interplay between emotion and decision-making, offering perspectives on building strong brand identities through psychological principles.
Readers gain understanding of how enthusiasm drives participation and loyalty in sports and marketing contexts.
This Traditional Chinese edition provides accessible insights for those interested in the mental aspects of economic and cultural phenomena.
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