Managerial Economics and Strategy
by Jeffrey Perloff, James Brander
Managerial Economics and Strategy connects economic reasoning with the challenges of management and business strategy. Written by Jeffrey Perloff and James Brander, this title is suited to readers seeking an academic introduction to the economic perspective on managerial decision-making and strategic thinking.
About This Book
Managerial Economics and Strategy presents a business-focused subject combining economics with strategic thinking.
The book is intended for readers seeking to understand how economic concepts relate to management and organizational decisions.
Its emphasis, as reflected in the title, connects managerial analysis with the development and evaluation of business strategy.
Written by Jeffrey Perloff and James Brander, it provides an academic resource for studying economics in a managerial context.
Reviews
No reviews yet. Be the first to review this book!