PIVOTAL Strategy: The Infinity Marketing Canvas and Framework: The Success Formula to Turn Purpose into Infinite Market Power and Leave Competition Behind (Opresnik Management Guides Book 64)
by Philip Kotler, Marc Opresnik, Svend Hollensen
PIVOTAL Strategy explores the Infinity Marketing Canvas and Framework, offering a structured perspective on how purpose can support market power and competitive advantage. Designed as a management guide, it brings together marketing strategy and purposeful positioning for readers seeking a clear framework for navigating competition.
About This Book
PIVOTAL Strategy introduces the Infinity Marketing Canvas and Framework as a structured approach to marketing strategy.
The book focuses on connecting organizational purpose with market power and sustained competitive positioning.
Its central promise is a success formula designed to help readers think beyond conventional competition.
Written by Philip Kotler, Marc Opresnik, and Svend Hollensen, this guide belongs to the Opresnik Management Guides series.
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