Mastering CX Strategy: From Vision to Execution
by Johan Botha
Mastering CX Strategy: From Vision to Execution presents a focused look at customer experience strategy and its practical application. Johan Botha’s book is suited to professionals and leaders who want to connect CX vision with execution and approach customer-focused work more deliberately.
About This Book
Mastering CX Strategy: From Vision to Execution explores the relationship between customer experience vision and practical execution.
It is designed for readers seeking a structured perspective on developing and applying a customer experience strategy.
The book focuses on the journey from strategic intent to implementation, making it relevant to professionals working with customers, service, and organizational direction.
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