Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands
by Kent Le
Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands introduces the core subject of strategic marketing in the luxury sector. Written by Kent Le, this book is suited to readers seeking a focused perspective on innovative approaches to building and promoting luxury brands.
About This Book
Luxury Marketing examines the principles and possibilities of marketing within the luxury brand sector.
The book focuses on developing innovative marketing strategies designed for luxury brands.
It offers readers an introduction to the distinctive concerns of luxury marketing and strategic brand development.
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