Von Jägermeister zu Red Bull: Die Geschichte über das Sponsoring in Fußball (Sports Business) (German Edition)
Explores the history of football sponsorship, highlighting the shift from traditional brands to modern energy drink giants.
About This Book
This book examines the development of sponsorship in football.
It covers the transition of major brands and their involvement in the sport.
The focus is on business strategies and marketing within football.
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