FUNDAMENTALS OF TICKET SALES AND REVENUE MANAGEMENT: PREPARING THE NEXT GENERATION OF SPORT SALES AND REVENUE LEADERS
by Nicholas Zoroya, Brandon Podgorski, Joshua Greer, Alexander Atwood
Fundamentals of Ticket Sales and Revenue Management provides an accessible foundation in the business practices that support sports ticketing and revenue generation. Written for students and aspiring professionals, it helps prepare readers for leadership roles in sport sales and revenue management.
About This Book
Fundamentals of Ticket Sales and Revenue Management introduces the core concepts behind selling sports tickets and managing related revenue.
The book is designed to support the preparation and development of future sport sales and revenue leaders.
It offers an educational foundation for readers interested in the business side of sports, including ticketing, sales, and revenue management.
Suitable for students and aspiring professionals, this resource focuses on building knowledge for careers in sport business and sales leadership.
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