Selling Today: Partnering to Create Value
by Michael Ahearne, Gerald Manning, Mohsen Pourmasoudi
Selling Today: Partnering to Create Value frames selling around partnership and the creation of value. Written by Michael Ahearne, Gerald Manning, and Mohsen Pourmasoudi, it offers a business-oriented perspective for readers exploring sales, marketing, and customer-focused commercial practice.
About This Book
Selling Today: Partnering to Create Value explores the role of selling through the ideas of partnership and value creation.
The title presents a business-focused perspective on sales and the relationships that support effective commercial interaction.
Written by Michael Ahearne, Gerald Manning, and Mohsen Pourmasoudi, this book is suited to readers seeking an introduction to contemporary selling concepts.
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