Modern Consumer Behavior at the Intersection of AI and Social Media
by Gopalakrishnan Soundararajan, Ruksana Banu
Modern Consumer Behavior at the Intersection of AI and Social Media explores the evolving relationship between consumers, artificial intelligence, and social platforms. It provides a focused perspective on digital engagement, technology-driven marketing, and the changing ways people interact with products, services, brands, and information.
About This Book
Modern Consumer Behavior at the Intersection of AI and Social Media examines consumer behavior in a digitally connected marketplace.
The book focuses on the relationship between artificial intelligence, social media, and the ways consumers interact with brands and information.
It offers a broad perspective on how emerging technologies and social platforms influence contemporary marketing and consumer engagement.
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