Tourism That Matters: Building Strategies That Create Prosperity for People & Places (a Playbook)
by Joe Naaman
Tourism That Matters is a practical playbook for developing tourism strategies that create prosperity for people and places. With its focus on purposeful planning and meaningful outcomes, it offers a useful framework for readers seeking to think more intentionally about the role tourism can play in communities and destinations.
About This Book
Tourism That Matters presents a strategic approach to creating prosperity through tourism.
This playbook focuses on strategies designed to benefit both people and places.
It offers a purpose-driven perspective for readers interested in building tourism with meaningful, lasting value.
Ideal for exploring how tourism planning can connect economic opportunity with the well-being of destinations and communities.
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