The Kotler Legacy: Wisdom from the Father of Modern Marketing
A concise collection of Philip Kotler’s core marketing principles and their lasting impact on business and industry.
About This Book
The Kotler Legacy presents the foundational ideas and principles developed by Philip Kotler, widely recognized as the father of modern marketing.
This volume compiles key insights that have shaped contemporary marketing thought and practice across industries worldwide.
Readers will find a concise overview of Kotler’s contributions without additional narrative or invented details.
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