A Economia da Atenção: Por Que a Atenção se Tornou um dos Ativos Mais Valiosos da Internet. (Portuguese Edition)
An exploration of how attention has emerged as a key economic resource in the digital age and why platforms compete intensely to capture it.
About This Book
This book examines the growing importance of attention in the digital economy.
It discusses how online platforms compete for user focus and engagement.
The author explores the economic value generated by capturing and holding attention.
Readers gain insight into the dynamics shaping internet-based business models.
Reviews
No reviews yet. Be the first to review this book!