Business Development Is Not Sales: How Organizations Create Opportunities Before They Exist
by David Gibson
David Gibson presents business development as more than a sales function. This concise business book explores how organizations can create opportunities before they exist and clarifies the distinction between developing new possibilities and converting existing ones, offering a strategic perspective on growth and organizational action.
About This Book
Business Development Is Not Sales examines business development as a distinct organizational discipline.
The book focuses on how organizations create opportunities before those opportunities already exist.
David Gibson draws a clear distinction between business development and sales, highlighting their different roles in growth.
It is suited to readers interested in business strategy, organizational growth, and opportunity creation.
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