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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

by Kevin Keller, Vanitha Swaminathan

Marketing Global Business Brand Management

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ASIN B0HHN3XN1D Views 8 Publisher Pearson Year 2026 Edition 6 Format Kindle Edition Product Group Digital Ebook Purchas Pages 2737 Created September 07, 2026 Updated September 07, 2026

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

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