Anastasia Samygin-Cherkaoui

About the Author

Anastasia Samygin-Cherkaoui is a seasoned management consultant and author with over two decades of experience in organizational strategy and performance optimization. Drawing from her international career advising Fortune 500 companies and startups alike, she specializes in frameworks that drive sustainable business transformation. Her writing demystifies complex concepts, offering practical tools for leaders navigating change in dynamic markets. In her acclaimed book, 'McKinsey 7S çerçevesi: İş performansını artırın, değişime hazırlanın ve etkili stratejiler uygulayın (Turkish Edition),' she explores the iconic McKinsey 7S model, providing actionable insights to align strategy, structure, and systems for enhanced performance. Anastasia's work empowers professionals to foster resilient organizations, blending rigorous analysis with real-world applicability. Based in Istanbul, she continues to lecture and consult globally, bridging Eastern and Western business perspectives.