Atiba Pertilla

About the Author

Atiba Pertilla is a seasoned media consultant and former news director with over two decades of experience in local broadcasting, where he has championed innovative strategies to revitalize community journalism. Drawing from his hands-on roles at stations across the Midwest, Pertilla offers practical insights into the evolving landscape of news delivery, emphasizing audience engagement and ethical reporting. His work bridges the gap between traditional media practices and modern digital demands, helping stations not only survive but thrive in a competitive environment. A sought-after speaker at industry conferences, Pertilla continues to influence the future of local news through his writings and advisory services, always with an eye toward enhancing public discourse and boosting viewer loyalty.