Bobby Borg

About the Author

Bobby Borg is a dynamic music industry veteran and educator with over two decades of experience guiding independent artists toward sustainable success. As a former touring musician, session player, and marketing consultant, he has empowered countless DIY creators to navigate the complexities of promotion, distribution, and audience building without breaking the bank. Borg's practical insights stem from his hands-on involvement in launching albums, securing gigs, and forging industry partnerships, making him a trusted voice for aspiring musicians in the digital age. Through his writing and workshops, he demystifies the business side of music, emphasizing strategic planning, creative branding, and resourceful execution to help artists thrive on their own terms.