Christopher Lochhead

About the Author

Christopher Lochhead is a renowned category designer, entrepreneur, and contrarian thinker who has revolutionized how companies approach market creation and dominance. With a career spanning Silicon Valley's most innovative circles, he has advised and collaborated with industry giants, helping them craft categories that redefine industries and propel businesses to legendary status. Lochhead's insights draw from his experiences as a former CMO at firms like Mercury Interactive and his role in founding the Category Pirates community, where he champions bold, anti-commodity strategies for growth. His work empowers dreamers, pirates, and innovators to break free from conventional marketing traps and build enduring market leadership through the art of category design.