Daniel Antonio López Lunagómez

About the Author

Daniel Antonio López Lunagómez is a distinguished scholar and researcher specializing in the intersection of technology and small business economics, with a particular focus on digital tools' role in emerging markets. Holding advanced degrees in business administration and information systems, he has dedicated his career to analyzing how web technologies empower micro, small, and medium-sized enterprises (PyMEs) to thrive in competitive landscapes. Based in Mexico, López Lunagómez draws from extensive fieldwork and case studies in regions like Xalapa, Veracruz, to provide actionable insights for entrepreneurs navigating the digital age. His work bridges theoretical frameworks with practical applications, advocating for accessible online strategies that boost sales and operational efficiency. Through his publications, he continues to influence policy and business practices across Latin America, emphasizing sustainable growth in the digital economy.