Denise Lee Yohn

About the Author

Denise Lee Yohn is a renowned brand leadership expert, speaker, and author with over two decades of experience helping organizations build powerful brands. Formerly a corporate communications executive at Sony and Frito-Lay, she transitioned into consulting, working with Fortune 500 companies and startups alike to elevate their brand strategies. Her insights draw from real-world applications, blending practical advice with innovative thinking to transform how businesses connect with customers. In her acclaimed book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, Yohn distills her expertise into actionable principles that have inspired leaders worldwide. A sought-after keynote speaker, she continues to influence the branding landscape through her writings, workshops, and thought leadership.