Doug Mckenzie-Mohr

About the Author

Doug McKenzie-Mohr is a pioneering psychologist and environmental advocate renowned for his groundbreaking work in community-based social marketing. With a PhD in psychology, he has dedicated his career to developing practical strategies that encourage sustainable behaviors at the grassroots level, influencing policies and programs worldwide. As the founder of the field, McKenzie-Mohr has trained thousands of professionals through workshops and resources that bridge behavioral science with environmental action. His innovative approach emphasizes positive reinforcement and community engagement over traditional top-down methods, making sustainability accessible and effective. Through his writings and teachings, he continues to inspire individuals and organizations to foster lasting change for a healthier planet.