Elyette Roux
1 book
About the Author
Elyette Roux is the author of Market - 4e édition: Fondements et méthodes des recherches en marketing (French Edition), a French-language work focused on the foundations and methods of marketing research. Through a structured, analytical approach, Roux presents marketing as a field grounded in inquiry, evidence, and practical method. The book serves readers seeking a clear framework for understanding how marketing studies are designed and applied. Roux’s contribution will appeal to students, educators, and professionals interested in the principles and practice of marketing research.
Common genres
Writing style
structured
analytical
methodical
Books by Elyette Roux
