Gregory Ulmer

About the Author

Gregory Ulmer is a pioneering scholar in the fields of rhetoric, media theory, and digital humanities, whose innovative work bridges traditional literary analysis with emerging technologies. A professor emeritus at the University of Florida, Ulmer has long explored the intersections of writing, visual culture, and electronic media, challenging conventional notions of authorship and narrative in the digital age. His seminal contributions have influenced generations of thinkers, emphasizing 'electracy'—a mode of thought suited to electronic environments—as a counterpart to literacy and orality. Through rigorous yet imaginative scholarship, Ulmer invites readers to reimagine how we create and interpret meaning in a hypermediated world, making complex ideas accessible and profoundly relevant.