Ivan So

About the Author

Ivan So is a seasoned digital marketing expert and author specializing in search engine optimization, with over a decade of experience helping businesses thrive in the competitive online landscape. His practical insights and straightforward approaches have made him a go-to resource for beginners and professionals alike seeking to master SEO fundamentals. In his acclaimed book, SEO 搜索引擎優化基礎入門 (Traditional Chinese Edition), Ivan demystifies the complexities of search algorithms, keyword strategies, and content optimization, empowering readers to enhance their website visibility and drive organic traffic. Drawing from real-world case studies and evolving industry trends, Ivan's writing bridges theory and application, making advanced concepts accessible to all. Beyond authoring, he consults for startups and delivers workshops on digital growth strategies across Asia.