Jaideep Prabhu

About the Author

Jaideep Prabhu is a renowned management thinker and professor of marketing at Imperial College Business School in London, where he explores the intersections of innovation, strategy, and global business practices. With a career spanning academia and consulting, Prabhu has advised Fortune 500 companies on fostering creativity in resource-constrained environments. His groundbreaking research on frugal innovation, inspired by grassroots ingenuity in emerging markets, challenges conventional Western approaches to business growth. Co-author of the influential Jugaad Innovation, Prabhu advocates for adaptive, low-cost solutions that drive sustainable progress. His work has been featured in leading publications like Harvard Business Review, and he continues to lecture worldwide on rethinking innovation for a post-pandemic economy.