John Elkington

About the Author

John Elkington is a pioneering thinker in the realm of sustainable business and social innovation, with decades of experience shaping global conversations on corporate responsibility and environmental impact. As a co-founder of SustainAbility, one of the world's first sustainability consultancies, he has advised Fortune 500 companies, governments, and NGOs on integrating purpose into profit. Elkington coined influential concepts like the 'Triple Bottom Line'—people, planet, and profit—and continues to champion the role of social entrepreneurs in driving systemic change. His work, including the acclaimed 'The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World,' inspires leaders to build businesses that address pressing global challenges while fostering long-term prosperity. A sought-after speaker and author, Elkington's insights remain vital for navigating the complexities of a sustainable future.