Julia Cupman

About the Author

Julia Cupman is a seasoned expert in market research and consumer insights, with over two decades of experience guiding businesses toward data-driven success. Holding advanced degrees in marketing and statistics, she has consulted for Fortune 500 companies and led innovative research projects across diverse industries, from retail to technology. As an educator and thought leader, Julia bridges the gap between complex methodologies and practical application, empowering professionals to uncover actionable market intelligence. Her seminal work, 'Market Research in Practice: An Introduction to Gaining Greater Market Insight,' distills her expertise into an accessible guide that has become a cornerstone for students and practitioners alike, emphasizing ethical research, innovative tools, and real-world case studies to navigate the evolving landscape of consumer behavior.