Kim Colavito Markesich

About the Author

Kim Colavito Markesich is a seasoned expert in the floral industry with over two decades of hands-on experience as a retail florist, designer, and business owner. Her passion for flowers began in her family's nursery, where she honed her skills in creating stunning arrangements that blend artistry with practicality. As an author, Kim shares her extensive knowledge to empower aspiring florists and seasoned professionals alike, offering insights into the nuances of retail operations, customer service, and creative design. In her acclaimed Retail Florist Manual, she provides a comprehensive guide to thriving in the competitive world of floral retail, drawing from real-world challenges and triumphs. Kim's approachable style and deep industry wisdom make her a trusted voice for anyone looking to cultivate success in this vibrant field.