Luis Perez-Breva

About the Author

Luis Perez-Breva is a visionary entrepreneur and innovation strategist whose career spans technology startups, product development, and thought leadership in creative problem-solving. With a background in engineering and business, he has founded multiple ventures that challenge conventional approaches to innovation, emphasizing rapid prototyping and embracing productive failure as keys to success. In his acclaimed book, Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong, Perez-Breva distills decades of hands-on experience into a practical guide for aspiring innovators, urging readers to transform hunches into scalable solutions through iterative learning and bold experimentation. His insights have inspired countless professionals to rethink how they tackle complex challenges in today's fast-paced world, blending rigorous methodology with an unyielding passion for discovery.