Margaret Hartwell

About the Author

Margaret Hartwell is a visionary branding expert and author whose work bridges the worlds of psychology, creativity, and marketing strategy. With over two decades of experience consulting for global brands, she has honed her expertise in leveraging archetypal narratives to craft compelling identities that resonate deeply with audiences. In her acclaimed book, Archetypes in Branding: A Toolkit for Creatives and Strategists, Hartwell demystifies the power of Jungian archetypes, offering practical tools and case studies that empower professionals to build authentic, memorable brands. Her insights have transformed how companies approach storytelling, emphasizing emotional connections over superficial tactics. Beyond writing, Hartwell leads workshops and speaks at international conferences, inspiring a new generation of strategists to infuse their work with mythic depth and strategic precision.